Hudson Breaks Ground on ICON Tower

Hudson Pacific Properties, the Los Angeles-based real estate company, broke ground this week on its $200 million creative ICON office tower on the 10.6-acre Sunset Bronson Studios lot on Sunset Boulevard in Hollywood. The development will consist of a 14-story, 323,000-square-foot office tower, a six-story, 90,000-square-foot adjacent creative office building, and a 1,600-stall parking structure.

"ICON will be the culmination of our efforts to transform the landmark Sunset Bronson Studios into the country's premier next-generation media and entertainment campus," said Victor Coleman, the Hudson Pacific Properties' Chairman and CEO. "The project affords industry leading companies a unique opportunity to have it all – innovative architecture, sustainable design and immediate access to top-of-the-line sound stages and production facilities at the center of the world's entertainment capital."

"Hollywood is entering a new Golden Age of film production," said Los Angeles Mayor Eric Garcetti, who attended the groundbreaking along with City Councilman Mitch O'Farrell, as well as other business and civic leaders. "Tech, media and production companies will fill the floors of Hudson's ICON office tower and the larger Sunset Bronson expansion and make ICON a microcosm of L.A.'s diverse creative economy. What's better? The project alone will create 520 construction jobs, benefiting Angelenos across our city."

Scheduled for completion in 2016, McCarthy is the general contractor for the vertical campus featuring design by Gensler Architects and state-of-the-art building systems expected to achieve LEED gold certification. Hudson purchased Sunset Bronson in 2008 from the Tribune Co. for $125 million.

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