Hilton Worldwide has signed an exclusive license agreement with Plateno Hotels Group to launch and develop the Hampton by Hilton brand in China. Hampton plans to have over 400 deals signed, with the first hotel expected to open by the end of 2015, according to a GlobeSt.com report. Hampton has designed a 3-star hotel prototype to fit top-tier cities in China, serving value-conscious, quality-driven business and leisure travelers. Hampton by Hilton's portfolio in China will be a mixture of new builds, conversions and adaptive reuse properties. Plateno Hotels Group will lead the development and management of the hotels.
"We expect that this partnership will allow us to accelerate our efforts to gain broad geographic and chain scale distribution in China, enabling us to access a large, growing customer base for both in country and outbound business," said Jim Holthouser, executive vice president, global brands, Hilton Worldwide. "Our five existing brands in China are growing at a rapid pace, and after extensively researching the market, we've seen an untapped opportunity to grow in the upper economy to mid-scale category. We're now seizing the opportunity to introduce the Hampton by Hilton brand at scale with an unprecedented partnership with Plateno Hotels Group."
"We're thrilled to partner with the global hospitality leader Hilton Worldwide to bring Hampton by Hilton to China," said Eric Wu, CFO of Plateno Hotels Group. "There is a substantial demand in China for a quality mid-scale lodging option, and we believe that Hampton is the right product to meet this need. Its enthusiastic and caring culture, together with its sought-after amenities such as free Wi-Fi, clean, comfortable beds and a 100% satisfaction guarantee, will be very appealing to Chinese travelers."
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