Wednesday, October 10, 2012

NBA Building Beijing Sports Center

With the sixth NBA China Games starting this month, NBA China and the Yatai Lanhai Investment Group announced a partnership this week to jointly design, develop and build the first-of-its-kind facility in Tianjin's Wuqing District. According to a New York Times article, the NBA Center — a basketball extravaganza that will include a gym and an NBA-themed cafe, a restaurant and a store as well as an interactive gaming area and a children’s zone — will be placed at the center of a $1.5 billion, 2,000-acre property development. The NBA declined to say how much it was investing in the center but said it would be the first of several it planned to set up throughout China.

"The NBA Center will promote the development of sport in Wuqing with its after-school programs and recreational leagues for students, corporations, and local organizations," Luo Fulai, head of Wuqing District, said in a China Daily article.

"This project gives our fans of all ages a permanent destination to experience the NBA on multiple levels — from shopping, dining, and playing interactive games to learning basketball, training and conditioning all under one roof," said NBA China CEO David Shoemaker.

For more news and information visit Blumberg Capital Partners.

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