Porsche Cars North America Inc. has plans to build a new $100 million headquarters at Aerotropolis, a 130-acre mixed-use development in Atlanta, according to CoStar report. Groundbreaking on the new project is expected for this fall with the first phase of move-in scheduled for 2013. The "Aerotropolis Atlanta" development site is near the new International Terminal at Hartsfield-Jackson Atlanta International Airport. The new Porsche center will include office space for 400 employees and a Customer Experience Center that will feature a handling road course to demonstrate the capabilities of Porsche's vehicles.
"The unparalleled nature of the Porsche ownership experience absolutely deserves an equally unique home. That is what we'll create with our new headquarters – a concept completely new to the U.S. automotive industry, and one that delivers our brand and product experience to our employees, dealers and customers alike," said Detlev von Platen, President and CEO of Porsche Cars North America.
"We welcome the entire Porsche team to Atlanta's newest corporate center, the innovative Aerotropolis complex," said Kasim Reed, the mayor of Atlanta. "Porsche's decision to reinforce its roots and grow its next-generation U.S. headquarters here is a testament to the vitality and vibrancy of our city and an exciting addition to the many iconic brands that also call Atlanta home. The Porsche crest will be a perfect welcome sign to greet the hundreds of thousands of visitors and guests that land each day at the world's busiest airport in Atlanta."
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